• Responsible for planning and executing all lead generation and e-marketing campaigns.
• Conceptualise lead generation ideas, format, mediums, channels and timeline.
• Create punchy communication messages in line with the overall campaign objective and in accordance to company guidelines.
• Approach appropriate channel partners for cross-exposure and cost sharing opportunities.
• Manage campaign budgets and report on ROI.
• Manage and update content on company website, blog, KOL and associated social media platforms (English and Chinese sites).
• Analyse web traffic and online user behaviour, research the latest digital marketing trends and incorporate insights in upcoming campaigns.
• Manage external agencies to ensure project is completed on brief, on time and deliver with quality.
• Coordinate regional/global campaigns as and when required.

• 5 years of digital services, online lead generation and marketing campaigns experience, demonstrated past achievements through examples in the digital marketing field.
• Bachelor degree in Marketing, e-Commerce, Business or related disciplines.
• Experience in spearheading and managing digital projects in retail, FMCG, lifestyle, culinary industries.
• Highly in-tune with the digital works and familiar with various social media channels and platforms.
• Proficient in the use of analytics to measure and analyse the effectiveness of campaigns.
• General understanding of marketing and online sales process.
• Strong communication and interpersonal skills, organised, self-motivated and a good team player.
• Good command of written & oral presentation in English.

 Hong Kong (flexible work arrangement - WFH encouraged!)