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Director of Destination Marketing & Sales
Industry: Hospitality & Leisure Function: Sales & Marketing Type: Permanent Location: China Post: April 2017
Industry: Hospitality & Leisure
Function: Sales & Marketing Type: Permanent
Location: China Post: April 2017
Key Responsibilities
  • Formulate sales strategies across all indirect channels, identify and partner with travel agencies and district tourism offices to capture inbound leisure business.
  • Identify and develop incremental sales opportunities (e.g. hotel partnerships, MICE groups, associations etc.) to secure new business.
  • Implement and manage agent incentive programs.
  • Partner with hotel companies and establish business referral schemes.
  • Provide exceptional customer service when addressing inquiries/concerns from the travel trade network.
  • Educate and update all marketing and promotional programs, resources and promotional strategies provided to partners.
  • Develop trade advertising and marketing campaigns to drive brand awareness and penetration across China.
  • Explore and generate positive media coverage.
  • Development and maintenance of social media sites.
  • Custodian of sales & marketing budget.
  • Lead sales & marketing team and participate in industry trade shows and events.
  • Direct the day-to-day activities of the sales team.  Plan, organise, and assign work, develop and communicate strategies and goals. Advise staff of company policies and procedures.
The Candidate
  • Bachelor degree in Marketing, Business or related field.
  • Proven track record in a sales management role, B2B travel trade and destination marketing experience required.
  • Strong networking and negotiating skills; a natural deal maker.
  • Strong connections in the travel and tourism industry in China/Asia.
  • Charisma to establish and develop long term relationships with internal and external customers.
  • Energetic and highly self-motivated with a natural drive toward profitability and delivering results.
  • Language skills: Native/fluent Mandarin and English.
Work Location

 Hainan, China


  • Short-listed candidates will be notified via email or telephone within 2 weeks of application.
  • Personal particulars and other information collected are used strictly for recruitment purposes and will cease to be stored in the recruitment database 2 years after your application date.

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