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Digital Director
COMPLETED
Industry: eCommerce / Technology Function: Sales & Marketing Type: Permanent Location: China Post: May 2017
COMPLETED
Industry: eCommerce / Technology
Function: Sales & Marketing Type: Permanent
Location: China Post: May 2017
Key Responsibilities
  • Develop annual digital marketing and social media strategy to increase hotel revenue and brand awareness in each of the dedicated business streams (i.e. rooms, restaurants, banquets, bridal and spa).
  • Manage internal and external digital marketing and social media strategy, budget and activities.
  • Work closely with Head Office Digital Marketing and e-Commerce team to analyze and update related promotions and performance channel campaigns.
  • Monitor and manage content on hotel website, social media sites and other SEO utilization.
  • Manage hotel presence on third party partner websites such as TripAdvisor, Ctrip etc.
  • Oversee digital marketing agency and contract.
  • Monitor and analyze competitors’ online activities and local online trends.
  • Produce monthly reports.
The Candidate
  • Familiar with the entire digital ecosystem; from web, to performance channels, to social media platforms.
  • University degree and min. 5 years of hands-on work experience in digital marketing and communications.
  • Familiar with social media technology and trend; experience in producing analytical reports.
  • Digital agency background or previous work experience in the hotel, travel or related luxury consumer industries.
  • Self-starter; creative; excellent communication and presentation skills.
  • Bi-lingual (Chinese and English); knowledge of Japanese and French a plus.
Work Location

 Shanghai, China

Remarks:

  • Short-listed candidates will be notified via email or telephone within 2 weeks of application.
  • Personal particulars and other information collected are used strictly for recruitment purposes and will cease to be stored in the recruitment database 2 years after your application date.

Contact Us

Matoon Asia Limited
21/F Cityplaza Three
14 Taikoo Wan Road
Quarry Bay
Hong Kong
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