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Head of Business Development & Marketing
COMPLETED
Industry: Healthcare / Pharmaceutical Function: Sales & Marketing Type: Permanent Location: Hong Kong Post: May 2018
COMPLETED
Industry: Healthcare / Pharmaceutical
Function: Sales & Marketing Type: Permanent
Location: Hong Kong Post: May 2018
Key Responsibilities

Business Development

  • Explore new business opportunities with the goal to drive awareness and cast a large net to capture potential leads for providing outsourced managed health and medical care services.
  • Evaluate and assign sales leads to team members, support the development of written proposals and following RFP processes from start to finish.
  • Conduct demos to relevant stakeholders and draft narratives tying proposal components together.
  • Meet/contact clients and business partners regularly to build effective and long term relationships.
  • Proactively look for opportunities to provide additional value by applying appropriate services to client’s current and future needs.
  • Develop proposals for new services as opportunities are identified.
  • Prepare and present monthly pipeline reports to executive team.
Marketing
 
  • Responsible for strategic marketing and communications activities.
  • Create client facing content and deliverable that articulate the features, benefits, and values to business partners and clients.
  • Plan and execute publicity initiatives to drive traffic, engagement and leads, e.g. organise medical events and health talks.
  • Involve in procurement and placement of advertising opportunities.
  • Prepare and attend trade shows, road shows, conventions, and clinical meetings as required.
Management
 
  • Collect and analyse win/loss and competitive insights and develop brand building and marketing programs to adjust service positioning and improve win rate.
  • Collaborate with commercial leadership and HQ marketing to develop/roll-out new initiatives.
  • Provide high quality resource support and coaching to sales and marketing team.
The Candidate
  • The successful candidate is an experienced business-person who possesses a high degree of initiative, creativity, and business acumen.
  • 10-15 years’ experience in marketing medical/health benefits plans and/or extensive knowledge of the healthcare and insurance market.
  • An exceptional negotiator who possesses excellent presentation skills and commercial acumen.
  • Ability to demonstrate strong solutions and consultative selling skills and a track record of overachieving on budget targets.
  • Understanding of B2B marketing and event marketing fundamentals.
  • Dedication to high quality customer service delivery and integrity through proven partners and client relationships.
  • Experience in healthcare vertical sales or marketing preferred.
  • People management experience required.
  • Bachelor degree in Marketing, Business or a relevant field.
  • Excellent command of English and Chinese.
Work Location

 Hong Kong

Remarks:

  • Short-listed candidates will be notified via email or telephone within 2 weeks of application.
  • Personal particulars and other information collected are used strictly for recruitment purposes and will cease to be stored in the recruitment database 2 years after your application date.

Contact Us

3/F Kin Tye Lung Building
27-29 Bonham Strand West
Hong Kong
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