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Director, Social Media
COMPLETED
Industry: Hospitality & Leisure Function: Sales & Marketing Type: Permanent Location: Hong Kong Post: June 2018
COMPLETED
Industry: Hospitality & Leisure
Function: Sales & Marketing Type: Permanent
Location: Hong Kong Post: June 2018
Key Responsibilities
  • Determine clear departmental PKIs, develop and implement social media strategies including acquisition, engagement and conversion in the core market of China.
  • Manage a team of content developers responsible for generating unique content and campaigns to drive brand awareness, trial, sales and loyalty.
  • Manage external agencies to ensure alignment of brand campaigns vs. corporate image and business objectives.
  • Source and manage relationships with social media platform partners and agencies.
  • Lead social CRM and social monitoring program, coordinating with internal stakeholders.
  • Align social media activities with overall brand image and corporate policies and guidelines.
The Candidate
  • 10 years’ relevant work experience within the fields of social media, e-commerce, digital/mobile advertising and brand marketing.
  • Hands-on experience on WeChat platform, including knowledge of technical requirements and tracking mechanism.
  • Familiar with gaming marketing and creative services programs.
  • Bi-lingual, Chinese Mandarin and English; strong simplified Chinese writing skills.
  • Knowledge of current social media trends, familiar with social measurement, tracking methods and analytics.
  • Degree qualified.
Work Location

 Hong Kong

Remarks:

  • Short-listed candidates will be notified via email or telephone within 2 weeks of application.
  • Personal particulars and other information collected are used strictly for recruitment purposes and will cease to be stored in the recruitment database 2 years after your application date.

Contact Us

Matoon Asia Limited
21/F Cityplaza Three
14 Taikoo Wan Road
Quarry Bay
Hong Kong
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