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Assistant Director, Digital Marketing
COMPLETED
Industry: Hospitality & Leisure Function: Sales & Marketing Type: Permanent Location: China Post: August 2021
COMPLETED
Industry: Hospitality & Leisure
Function: Sales & Marketing Type: Permanent
Location: China Post: August 2021
Key Responsibilities
  • Responsible for managing the execution of Company's marketing strategy on WeChat Platform to drive brand advocacy and customer conversion & loyalty.
  • Develop and manage relevant WeChat content to drive growth and engagement on WeChat platforms.
  • Plan and implement WeChat outreach campaigns to drive awareness.
  • Develop Marketing campaigns and content to drive business in relation with other business units.
  • Manage relationships with partners and agencies on campaigns.
  • Analyse and review social media performance.
  • Monitor social media trends and key competitors’ activities.
  • Manage and monitor efforts in building online reviews and reputation. 
The Candidate
  • Bachelor degree in Marketing, e-Commerce, Business or related disciplines.
  • 8+ years relevant experiences in social media specially on WeChat platform, ecommerce, digital marketing.
  • Sensibility to quality marketing and highly in-tune with the digital works.
  • Proficient in the use of analytics to measure and analyse the effectiveness of campaigns. 
  • General understanding of marketing and online sales process. 
  • Strong communication and interpersonal skills, organised, self-motivated and a good team player. 
  • Good command of written & oral presentation in Chinese and English. 
Work Location

Zhuhai, Guangdong Province, China

Remarks:

  • Short-listed candidates will be notified via email or telephone within 2 weeks of application.
  • Personal particulars and other information collected are used strictly for recruitment purposes and will cease to be stored in the recruitment database 2 years after your application date.

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3/F Kin Tye Lung Building
27-29 Bonham Strand West
Hong Kong
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