• Responsible for all online/offline tourism attraction strategy development and execution with the aim to drive domestic visitors’ numbers.
• Create marketing and promotional campaigns to boost the destination’s online presence and generate interest from the general public and trade industry.
• Conceptualise and propose lead generation ideas, format, mediums, channels and timeline. 
• Create punchy communication messages in line with campaign objective and in accordance with brand story.
• Create and update seasonal campaign calendar.  Approach channel partners (e.g. private FIT groups, tour agencies, travel bloggers etc.) for cross-exposure and cost sharing opportunities.
• Take charge of campaign rollout and manage all related activities (e.g. package pricing, tourists logistics, @destination coordination etc.) to ensure the success of the campaigns.
• Manage campaign budgets.
• Participate in management meetings and provide feedback and propose improvement actions.
• Prepare monthly campaign forecast highlighting current and future events.
• Prepare monthly campaign report capturing results and propose improvement actions.
• Create, manage and update CRM database.
• Manage and update social media sites.

Guangzhou, China (remote work possible)