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Product Marketing Specialist
Industry: Engineering / Industrial Function: Sales & Marketing Type: Permanent Location: Hong Kong Post: January 2021
Industry: Engineering / Industrial
Function: Sales & Marketing Type: Permanent
Location: Hong Kong Post: January 2021
Key Responsibilities
  • This is a AP regional role based in Hong Kong.
  • Research and analyse market size and data, determine market trends per country/region, establish key positioning proposition for the assigned products and services and develop product portfolio ideas for the country organizations. 
  • Define positioning and USPs for the product portfolio and create content for marketing material for the country sales teams.
  • Ensure up-to-date product information  and materials are created and communicated to Sales teams via various digital and offline channels.
  • Liaise with country teams on country specific requirements and take charge of market introductions across the region.
  • Prepare Market Segment Plans on key market trends and sizes per country/segment.
  • Develop training for sales teams on USP’s, Positioning, Product info etc.
  • Collaborate with members of the regional marketing team on other regional and country business activities. 
The Candidate
  • Bachelor degree  in a technical/engineering field, 5-7 years of relevant product marketing experience in a multi-national industrial engineering company or heavy machinery manufacturer.
  • Experience working with in-Country Sales and Field Directors, Country Marketing organization and AP Marketing team.
  • Market and customer focused, hands-on, practical and result orientated.
  • Good understanding of the industry development as well as market needs, able to identify growth opportunities in the operating units with the Sales and Field Directors.
  • Experience developing and creating professional presentations, training materials, sales documents and other appropriate marketing information and tools.
  • Resourceful and efficient, mature, dynamic and self-disciplined with a positive attitude.
  • High sense of ownership and responsibility, delivering on time.
  • Fluent in English and Mandarin (preferred).
Work Location

 Hong Kong


  • Short-listed candidates will be notified via email or telephone within 2 weeks of application.
  • Personal particulars and other information collected are used strictly for recruitment purposes and will cease to be stored in the recruitment database 2 years after your application date.

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3/F Kin Tye Lung Building
27-29 Bonham Strand West
Hong Kong
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